Publication of research papers is also important, but it is also important to secure readers of published papers. Interesting research is useless without a reader. Promoting your articles will help you to highlight your value and get more readers. Recently, “Manga abstract” has been showing a great deal of marketing method. It is literally a cartoon summary of the contents of the paper. Taylor & Francis’ first manga abstract received the ALPSP (Association of Learned and Professional Society Publishers) awards in 2016.
Manga abstracts are designed to find new ways to attract readers’ attention in many papers. Expressing content as an image can transcend language barriers and make it easier for readers to deliver results. According to Taylor & Francis, more than 11,100 additional downloads were made for the manuscript abstracts. I think the results seemed more attractive to young researchers and the wider public. Cartoons can be easily shared via social media or email, so their use is expanding. The printed version of the manga abstract is also used in posters and conference prizes, and is expected to increase further.
Most of the reactions to this are very positive. Many researchers say the number of readers has increased since the use of cartoon abstracts. Interesting paintings are an exciting new way to communicate research and innovative marketing tools.
How about applying this method to your paper? Effective public relations will allow you to introduce your articles to more readers.